Archive for January, 2008
Saturday, January 5th, 2008
Portfolio Project: GMNext.com
GM just launched a major new campaign called GMNext, to signify its 100th Anniversary.
Over the next year, General Motors will celebrate the start of its second century through GMnext, a dialogue-based campaign that engages people via social media and interactive experiences. As a platform to showcase GM’s commitment to transportation solutions employing technologies that are relevant to consumer needs, GMnext will demonstrate our focus on solutions to the challenges that will shape the future of transportation.
A huge team of talented professionals is responsible for GMNext.com and I was fortunate and excited to be part of it. I did the Flash piece top and center on the homepage of GMNext.com, with the 3D flying windows. Performance was crucial here, since each of the windows can be populated with a ton of dynamic content. The motion needed to be fluid and convincing and earlier attempts at producing the desired look and feel were not successful. I love to squeeze every last bit of performance out of my interactive projects and my capabilities were put to good use here.
Click the screenshot to visit the site:
Read More: GM Asks the World: ‘What’s Next?’ (Fox Business)
